Attention to the genius loci, to the connection between territory and product from craftsmanship to the factory, is one of the characteristics that make the Made in Italy unique.
According to Istat, the productive districts of our country are 141 and it is from this business structure that are born, according to analysts, excellence, competitiveness and also Italian resilience.
For this reason we think that in order to thoroughly understand Made in Italy it is essential to go into the places where these proposals are born
We propose a journey "inside" the Italian factories to discover the "behind the scenes", the stories behind the things.
Yes, because behind the brands, there is a creative innovation that comes from an ancient know-how, there are women and men who with their passion, their abilities, their skills are able to realise the Italian excellences.