Italian excellences – Bellora luxury home textile

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The pleasure of living the house in every detail with high quality collections designed for personal well-being: this is the philosophy of the Bellora Company that has been synonymous with linen and luxury home textile since 1883.

The Bellora’s history began in 1883 in Fagnano Olona, near the town of Varese, in Northern Italy, where the company is still located today, in what is described as “the district of Italian Textile industry”.

Since the 30’s Bellora has specialized in the production of high quality linen fabrics – which still is one of the company’s most identifying products – and in the processing of exclusively natural fibers, creating collections (bedding, bath, kitchen, baby and home accessories) that over the years ahavr became a benchmark in the world of home textile.

Since 2007 Bellora is part of one of the most important International Group in the production, sale and distribution of luxury home textile products, Himatsingka Seide Ltd.

The production

Each phase of the production chain is directly followed by Bellora: from the selection and the purchase of the best natural fibers and raw fabrics up to the direct control of all processing phases; from the study and the realization of packaging up to the sale of product in the shops.

The entire bedding, kitchen, baby and homewear collection is made in Italy where Bellora benefits from a qualified network of totally Italian suppliers with whom it has ultra decennial relationships (phases of dyeing, printing, embroidery, packaging and logistics).The entire production chain is located in the area of Varese within a maximum radius of 100 km from the Headquarter, in order to guarantee the maximum qualitative attention of the entire supply chain thanks to a direct and daily relationship with the staff of Bellora in the different processing phases.

The products

Each collection is designed and created internally by Bellora in the Offices of Fagnano Olona by a creative team that deals with Style, Product Development and Industrialization. The collections are characterized by the strong and important presence of The Collection, the permanent collection which matches the company’s dna: a collection conceived to dress the house over time and which sees within it a wide range of bedding, bath, kitchen, baby and accessories proposal; every year Bellora also studies, designs and produces two seasonal collections (Spring/Summer and Autumn/Winter) that arise from the study of colors and trends of the fashion world adapted to the home world and with an international focus: trend collections designed to make home textiles increasingly a furnishing element.

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