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<br /> <br /> MADE<br /> IN ITALY<br /> un brand da pensare, <br /> produrre, tutelare <br /> e comunicare <br /> <br /> MADE IN ITALY<br /> un brand da pensare, <br /> produrre, tutelare <br /> e comunicare a cura di Chiara Italia<br /> 2<br /> Qual è il significato del fare Made in Italy e come si concretizza? Il<br /> pensare e produrre italiano possono realmenteportare qualità nei<br /> prodotti e nei servizi? E come è possibile rendere percepibile questo<br /> valore? Sono alcuni dei temi trattati nel workshop organizzato da Ca-<br /> sastile insieme a Messe Frankfurt ltalia e alla rivista Arredo e Design:<br /> un dialogo fra mondo della produzione, della comunicazione e delle<br /> istituzioni alla ricerca di percorsi condivisi. Una visione a 360 gradi per<br /> capire il Made in Italy e la sua competitività sui mercati esteri. Un’op-<br /> portunità per tracciare nuovi percorsi con l’obbiettivo di fare sistema.<br /> 3<br /> GLI INTERV<a title="Casastile Messe Frankfurt - Made In Italy 2016 page 1" href="https://secure.viewer.zmags.com/publication/114d4262?page=1"> MADE IN ITALY un brand da pensare,  produr</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 2" href="https://secure.viewer.zmags.com/publication/114d4262?page=2"> MADE IN ITALY un brand da pensare,  produrre, tut</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 3" href="https://secure.viewer.zmags.com/publication/114d4262?page=3"> Qual è il significato del fare Made in Italy e com</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 4" href="https://secure.viewer.zmags.com/publication/114d4262?page=4"> GLI INTERVENTI 06 08 LAURA GIULIO TARRONI IACCHE</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 5" href="https://secure.viewer.zmags.com/publication/114d4262?page=5"> 27 – 30. 8. 2016 fresh.new.ideas. “new significa </a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 6" href="https://secure.viewer.zmags.com/publication/114d4262?page=6"> LAURA TARRONI direttore di Casastile e Arredo e D</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 7" href="https://secure.viewer.zmags.com/publication/114d4262?page=7"> Se analizziamo nel settore casalinghi in metallo,</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 8" href="https://secure.viewer.zmags.com/publication/114d4262?page=8"> GIULIO IACCHETTI ind ustrial designer G</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 9" href="https://secure.viewer.zmags.com/publication/114d4262?page=9"> per modellare le scocche delle auto. Significa ved</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 10" href="https://secure.viewer.zmags.com/publication/114d4262?page=10"> SIMONA PESARO presidente Torcitura Padana, brand </a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 11" href="https://secure.viewer.zmags.com/publication/114d4262?page=11"> cotone, viscosa, lino - ignifuga e senza additivi</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 12" href="https://secure.viewer.zmags.com/publication/114d4262?page=12"> LORENZO NASINI marketing manager Sambonet Paderno</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 13" href="https://secure.viewer.zmags.com/publication/114d4262?page=13"> successo duraturo anche in fasi economiche comple</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 14" href="https://secure.viewer.zmags.com/publication/114d4262?page=14"> MARCO FAZZINI amministratore Fa zzini </a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 15" href="https://secure.viewer.zmags.com/publication/114d4262?page=15"> caso, oltretutto, si aggiunge la difficoltà che og</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 16" href="https://secure.viewer.zmags.com/publication/114d4262?page=16"> SERGIO GRASSO amministratore delegato Fratelli Gu</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 17" href="https://secure.viewer.zmags.com/publication/114d4262?page=17"> fabbricato e confezionato in Italia. E se facessi</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 18" href="https://secure.viewer.zmags.com/publication/114d4262?page=18"> RAFFAELLA ZOBOLI Studio Penisola per Alluflon Grou</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 19" href="https://secure.viewer.zmags.com/publication/114d4262?page=19"> Moneta che cita ‘E’ inutile scegliere cibi sani s</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 20" href="https://secure.viewer.zmags.com/publication/114d4262?page=20"> ALESSANDRO DURANTE responsabile relazioni esterne</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 21" href="https://secure.viewer.zmags.com/publication/114d4262?page=21"> interesse collettivo e attiviamo i supporti istit</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 22" href="https://secure.viewer.zmags.com/publication/114d4262?page=22"> ELISABETTA NEUHOFF, fondatrice e amministratore C</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 23" href="https://secure.viewer.zmags.com/publication/114d4262?page=23"> ghissima e costosissima, è offuscato da pubblicit</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 24" href="https://secure.viewer.zmags.com/publication/114d4262?page=24"> DONALD WICH amministratore delegato Messe Frankfu</a> <a title="Casastile Messe Frankfurt - Made In Italy 2016 page 25" href="https://secure.viewer.zmags.com/publication/114d4262?page=25"> delle manifestazioni in cui la partecipazione sta</a>